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TORONTO Canada was one of the first countries to go completely crazy Nike Air Uptempo 97 Black
revenues cross US$1 billion.
10 million Canadians use Facebook on mobile every day
seeing people check their phones 20 times a day for Facebook status updates and news feed posts and checking in so it really become like a Canadian reflex, if you will, to access your phone, whether you at a bus stop or a hockey game or sitting at home watching TV. many users continue to complain about seeing ads in their news feed, Banks says the ratio of placing one advertisement among every 20 posts isn hurting engagement numbers.
we getting 50 per cent of Canadian (Internet users) on Facebook every day and the exciting part for us as marketers is that when you look at the composition of how those people are accessing Facebook, it more increasingly on a mobile device than ever before, says Banks.
people generally want to interact with the ads and the frequency they willing to accept and (one in 20 posts) has been universally accepted as being a good ratio. says about 70 per cent of its North American users who log in monthly have willingly connected with a local business. And Banks says most Canadian businesses are now using Facebook for marketing.
for Facebook and now the social network is saying we leading the charge with mobile usage, too.
aren many businesses in Canada that aren using Facebook as either a primary or secondary marketing platform and we seeing a growing number of Canadian brands waking up and looking at it and taking advantage of these creative commercial opportunities.
Facebook reported that in the fourth quarter of last year, mobile ads generated 53 per cent of its revenues. It also marked the first quarter that it saw mobile Nike Air Uptempo Gym Red
of times you talk to people and they say, don even see ads, where are your ads? and that to us is the greatest compliment because ultimately what we trying to do with ads is make them not loud and obnoxious and intrusive, he says.
incredible mobile adoption and incredible mobile engagement and that type of aggressive mobile adoption which puts us as a world leader is absolutely fantastic. a reason Banks is excited about Canadians increasing use of apps.
And that because Facebook algorithms are doing a good job of finding relevant matches for advertisers and users, he says.
now making more money on mobile devices than we are on PCs and this mobile revolution is really taking hold in no other country as aggressively as it is in Canada, Banks says, noting that growing smartphone ownership has made Facebook Nike Men's Air More Uptempo 96 all the more addictive.
have a really good sense of how Nike Air Total Max Uptempo Purple
There are 19 million Canadians who access Facebook at least once a month and 14 million who log in every single day, says Jordan Banks, the head of Facebook Canada.
look at Internet usage in Canada, one out of every five minutes is spent on Facebook (according to measurement firm comScore) and predominantly on the Facebook app.
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