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"It wouldn't be (a name) necessarily that is the citizens' number one" choice, he said. Instead, it should be the one that does the "best job attracting some development in the area. That would carry a lot of weight, right? That would be a big driver."

Richfield Chamber of Commerce to

Designations referring to the airport, such as "Skyway Drive," have been most prominently bandied about for the Richfield stretch during past study sessions.

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John Stark, the city's director of community development, offered that the city ought to seek additional input from residents at large via the Facebook pages representing various departments.

But the brainstorming should not be a direct democracy, Public Works Director Mike Eastling said.

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Richfield's main southern corridor might get a new name as part of the city's efforts to promote the stretch as a destination for businesses and visitors.

the renaming, which they believe would increase the thoroughfare's prominence and make for easier navigation.

The name consideration coincides with efforts in motion on the Richfield Tourism Promotion Board to brand the city, Devich mentioned.

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No member of the city council or city staff voiced objections to the idea of renaming the 76th 77th Street thoroughfare, Nike Uptempo Supreme Black

"They expect an extra 20 million visitors to that north addition," Devich reminded staff and the council. "Can you imagine how many folks would travel down this street to get there? The potential is just staggering when you look at it."

That body has a particular stake in the naming, he elaborated, since every lodging property in Richfield sits along the stretch. Plans also call for the Nike More Uptempo White

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While Richfield leaders have flirted with renaming the 76th 77th Street stretch before, plans came into clearer focus at a Tuesday, Nov. 12, study session.

77th Street corridor in Richfield

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In addition to a timeline, the council and city staff also discussed groups within the city Nike Zoom Uptempo V Premium Camo that may cooperate in Nike Air More Uptempo Navy Orange

A renamed 76th 77th Street could serve as a symbolic companion road to American Boulevard, which refers to Mall of America.

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The corridor is gaining prominence as the city works to secure $25 million in funding for an underpass below Highway 77 that would connect Richfield to the airport via 77th Street. Plans underway for the northern expansion of the Mall of America further highlight the importance of the stretch.

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but one concern exists over the administrative strain a name change might exert on businesses, churches and apartment complexes along the stretch.

The stretch, one of two main east west arteries in Richfield, is known as 77th Street on the eastern side of the city before transitioning to 76th Street just east of Interstate 35W. A new name could do for the corridor what the name American Boulevard did for the winding stretch on the northern edge of Bloomington, Councilmember Sue Sandahl noted.

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